Working with the agency Monks, Dove Men+Care launched a large-scale social campaign requiring over 150 unique assets across multiple sizes, lengths, products, and platforms. With such a wide volume of deliverables, the challenge was to maintain creative consistency, hit tight deadlines, and ensure every piece met Dove’s global brand standards.

• Oversaw the entire editorial and post-production process

• Managed deliverables across multiple sizes, lengths, products, and platforms

• Coordinated editors, designers, and stakeholders to maintain efficiency and quality

• Balanced agency, brand, and platform requirements to keep assets on-brief and on-time

This campaign required careful oversight and structured workflows. I created systems to track deliverables, revisions, and approvals, ensuring assets moved smoothly through production. My focus was on keeping the team aligned, the workflow organized, and the creative execution sharp across every variation.

The campaign delivered a suite of 150+ polished social assets spanning different formats and product lines. By combining organizational rigor with creative collaboration, Dove Men+Care scaled its message seamlessly across digital and social platforms — without sacrificing quality or consistency.