Producer, Creative Director (Copy)

For this multi-platform campaign, I served as both Producer and Creative Director (Copy), overseeing concept development, scripting, and execution for a series of spots tailored for broadcast and digital. The goal was to translate LOLA’s bold, relatable brand voice into high-impact creative that would drive awareness and engagement across channels. I led the project from initial briefing through final delivery—managing timelines, budgets, and cross-functional collaboration to ensure creative consistency and on-brand storytelling at every touchpoint.