Kaiser Permanente needed to communicate complex medical information to patients in a way that was both accurate and easy to understand. The challenge was to distill technical healthcare concepts into a short, accessible video that could educate patients without overwhelming them.

• Wrote the video script, simplifying complex medical terminology into clear, patient-friendly language

• Structured the narrative to guide viewers step by step without losing clarity

• Balanced accuracy with accessibility, ensuring information remained digestible

• Collaborated with the creative team to align visuals and copy for maximum comprehension

The script was built around clarity and empathy. Instead of dense explanations, the copy used approachable phrasing, logical sequencing, and visual reinforcement to keep patients engaged. The video was intentionally short and straightforward, with the aim of making information easy to retain and act upon.

The patient video delivered Kaiser’s medical messaging in a way that was understandable, reassuring, and actionable. By simplifying complex healthcare concepts into digestible storytelling, the content improved patient education and reinforced Kaiser’s mission of accessible care.