Reach needed a way to communicate its complex cross-border e-commerce offering to business audiences. The challenge was to simplify a highly technical message — filled with financial jargon and logistical details — into a short-form video that was both digestible and entertaining.

Wrote the full script for the explainer video
Translated technical financial concepts into clear, approachable language
Developed the central “Retail Pinball” metaphor, turning a dense topic into a playful story
Crafted copy that matched the visual style — animated illustrations and a friendly protagonist guiding the journey
Balanced accuracy with accessibility, ensuring B2B audiences got the information they needed without being overwhelmed

I took complex client inputs (currency issues, transaction fees, compliance challenges) and reframed them as simple, relatable barriers in a game-like metaphor. The script leaned into humor and visual storytelling opportunities (“retail pinball,” “on tilt,” “skyrocket your brand”), making the narrative engaging while still highlighting Reach’s core solutions.

The video delivered a memorable animated explainer that clarified Reach’s offering for global merchants. By blending playful visuals with entertaining copy, the piece stood out from typical B2B content, helping Reach communicate its value in a way that was clear, compelling, and easy to share.

Reach “Pinball”

Monet Goode

My Role - Copywriter

The Approach

The Result

Hims

Kaiser Permanente