• Created Stir’s enduring tagline: “Your kids go to bed at eight, you don’t have to.”

• Developed creative concepts and wrote VO copy for a four-spot campaign

• Directed the editorial approach to maximize impact using existing footage

• Balanced emotional storytelling with clear product benefits

• Adapted messaging for both streaming platforms and social media

We designed a four-part campaign, each spot addressing a core USP:

1. Meet Stir (Evergreen Awareness) — positioned Stir as the dating app built for single parents.

2. Safety — reinforced trust through the app’s built-in safety features.

3. Scheduling — highlighted the app’s flexibility for parents’ busy lives.

4. Community/Connection — underscored the belonging and understanding Stir provides.

At the heart of the campaign was the new tagline — “Your kids go to bed at eight, you don’t have to” — which gave Stir a voice that was relatable, sexy, and playful while fitting seamlessly into the broader Match.com brand family.

The campaign gave Stir a versatile library of ads for both OTT and social platforms while establishing a tagline that became a cornerstone of the brand’s identity. Even after the campaign ended, Stir continued to use the tagline in its marketing, cementing its place as a memorable and differentiating brand statement.Item description