Stir, a dating app from Match.com created specifically for single parents, needed a campaign to build awareness and communicate its unique value propositions. The brand didn’t yet have a distinct identity or tagline to differentiate itself within the Match.com family. With only existing footage available, the challenge was to create spots that introduced the brand, highlighted key features, and gave Stir a memorable voice.

• Created Stir’s enduring tagline: “Your kids go to bed at eight, you don’t have to.”

• Developed creative concepts and wrote VO copy for a four-spot campaign

• Directed the editorial approach to maximize impact using existing footage

• Balanced emotional storytelling with clear product benefits

• Adapted messaging for both streaming platforms and social media

We designed a four-part campaign, each spot addressing a core USP:

1. Meet Stir (Evergreen Awareness) — positioned Stir as the dating app built for single parents.

2. Safety — reinforced trust through the app’s built-in safety features.

3. Scheduling — highlighted the app’s flexibility for parents’ busy lives.

4. Community/Connection — underscored the belonging and understanding Stir provides.

At the heart of the campaign was the new tagline — “Your kids go to bed at eight, you don’t have to” — which gave Stir a voice that was relatable, sexy, and playful while fitting seamlessly into the broader Match.com brand family.

The campaign gave Stir a versatile library of ads for both OTT and social platforms while establishing a tagline that became a cornerstone of the brand’s identity. Even after the campaign ended, Stir continued to use the tagline in its marketing, cementing its place as a memorable and differentiating brand statement.Item description