LOLA
100% Cotton
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LOLA needed performance-driven creative that could both build awareness and drive conversion. With pre-shot footage as the only assets, the challenge was to maximize what was available while testing different messaging strategies. The goal: reposition LOLA as a bold, transparent brand while also showcasing its simple direct-to-consumer model.
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Wrote ad copy for both brand-forward and rational messaging variations
Directed editing strategies tailored to each version
Balanced creative storytelling with strong calls-to-action
Delivered modular spots optimized for digital and social platforms
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We created two ad variations for A/B testing:
Version A: 100% Cotton
A branded performance ad focused on LOLA’s ingredient transparency. Positioned LOLA as a radical new player in feminine care by emphasizing the integrity of “100% cotton” and the brand’s women-first voice.Version B: Website & Functionality
A rational performance ad highlighting LOLA’s direct-to-consumer advantages. Showcased the ease of online ordering, product reliability, and website functionality, giving customers clear reasons to convert.
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The paired ads provided LOLA with a strategic test of brand versus rational messaging, allowing them to see how each resonated with their audience at different stages of the customer journey. Both variations extended the life of existing assets and delivered measurable engagement across digital and social platforms.