Thrive Causemetics - UGC

Thrive Causemetics wanted to expand their reach with ads built from authentic customer footage. The goal was to create spots that felt real and community-driven, while still delivering clear brand messaging and highlighting Thrive’s best-selling products.

• Wrote copy for multiple ad variations using UGC-style footage

• Crafted messaging for both brand-level storytelling and product-focused ads

• Balanced authenticity with precise performance language

• Shaped the tone to highlight Thrive’s unique mix of community values and product credibility

We developed two sets of ads using real customer-shot content:

1. Brand + Culture Ads
   Focused on Thrive’s values-driven mission and inclusive community. Copy emphasized empowerment, giving back, and the message that Thrive is more than makeup — it’s a movement.

2. Product-Specific Ad (Mascara)
   Highlighted Thrive’s best-selling Liquid Lash Extensions Mascara, showing authentic customer experiences and results. The copy emphasized performance, trust, and the product’s cult-favorite status.

The campaign delivered versatile assets that resonated across social platforms. The brand ads built awareness and reinforced Thrive’s culture of empowerment, while the product-specific spot drove interest and conversion for the hero mascara. Together, they expanded Thrive’s toolkit of authentic, performance-ready creative.