Thrive Causemetics - UGC

Thrive Causemetics wanted to expand their reach with ads built from authentic customer footage. The goal was to create spots that felt real and community-driven, while still delivering clear brand messaging and highlighting Thrive’s best-selling products.
- Wrote copy for multiple ad variations using UGC-style footage
- Crafted messaging for both brand-level storytelling and product-focused ads
- Balanced authenticity with precise performance language
- Shaped the tone to highlight Thrive’s unique mix of community values and product credibility
We developed two sets of ads using real customer-shot content:
1. Brand + Culture Ads
  Focused on Thrive’s values-driven mission and inclusive community. Copy emphasized empowerment, giving back, and the message that Thrive is more than makeup — it’s a movement.
2. Product-Specific Ad (Mascara)
  Highlighted Thrive’s best-selling Liquid Lash Extensions Mascara, showing authentic customer experiences and results. The copy emphasized performance, trust, and the product’s cult-favorite status.
The campaign delivered versatile assets that resonated across social platforms. The brand ads built awareness and reinforced Thrive’s culture of empowerment, while the product-specific spot drove interest and conversion for the hero mascara. Together, they expanded Thrive’s toolkit of authentic, performance-ready creative.

The Challenge