Pleasant Mattress wanted to elevate its brand positioning by showcasing the craftsmanship, care, and family legacy behind every product. The goal was to create a polished brand ad that moved beyond functional marketing, highlighting values, quality, and trust to reinforce Pleasant Mattress as a premium choice.

Wrote the voiceover script with a warm, human tone
Crafted the final endline: “We get up every day, so you fall soundly asleep every night”
Directed the second camera unit, capturing the footage used for the ad
Guided the creative execution to balance emotional storytelling with product benefits

The ad combined heartfelt copy with authentic visuals of craftsmanship and detail, emphasizing the people and care behind every mattress. By grounding the story in authenticity and quality, the creative built a connection between Pleasant Mattress’s daily dedication and the comfort customers feel every night.

The campaign delivered a polished brand ad that reinforced Pleasant Mattress’s credibility, trust, and values. By pairing strong copywriting with purposeful direction, the spot increased awareness and sales while positioning Pleasant Mattress as a brand defined by care and craftsmanship.

Pleasant Mattress “Expert Care”

The Challenge

My Role - Copywriter & Director

The Approach

The Result

Overstock - First Apartment

Thrive Causemetics UGC