When We Vote
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Ahead of the 2020 U.S. election, our team created a public service ad to encourage civic engagement and voter participation. The goal was to deliver a message that was both urgent and inspiring, motivating viewers to recognize the power of their voices at the ballot box. With no live-action shoot, the ad had to rely entirely on graphics, typography, and motion to make an impact.
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Wrote concise, emotionally resonant copy designed to motivate and inspire
Defined the desired visual style and tone, providing direction on typography, color palette, and pacing
Selected the music track to drive energy, rhythm, and urgency
Collaborated with designers and motion artists to execute the final look and feel
Guided the balance between urgency, clarity, and accessibility
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The When We Vote PSA became a standout piece of digital content during the 2020 election cycle. Strong copy, bold graphic direction, and music-driven pacing made it memorable and impactful across social and streaming platforms. The spot generated thousands of engagements on social media, helping amplify the broader message of civic engagement and voter participation.