OMAX needed a low-funnel performance ad to promote their Cryofreeze pain relief product. The creative had to highlight product benefits clearly and motivate immediate action, all while working within a limited budget and without a new shoot. The challenge was to craft a polished, conversion-focused spot built entirely from stock footage and graphics.

Developed the performance-focused concept and messaging strategy
Wrote concise, benefit-driven VO copy with strong calls-to-action
Directed the selection and pacing of stock footage to emphasize mobility, relief, and everyday usability
Shaped the graphic treatments to reinforce product credibility and science-backed claims

The ad leaned into product-first storytelling designed to convert. Stock-driven visuals depicted active lifestyles regained through Cryofreeze, while the VO copy highlighted effectiveness, trust, and speed of relief. Graphic overlays reinforced key benefits and brand credibility, giving the spot a professional and authoritative finish.

The Cryofreeze campaign delivered a polished low-funnel performance ad that helped increase awareness and sales. Built entirely from stock and graphics, the spot maximized budget while driving measurable impact for OMAX.

Omax - Cryofreeze CBD

The Challenge

My Role - Creative Direction & Copywriting

The Approach

The Result

Omax

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