Zola, the all-in-one wedding planning platform, needed ads built from existing elements that could both introduce the brand broadly and highlight specific features. The challenge was to craft compelling copy around pre-shot visuals and graphics, creating a series of spots that felt cohesive yet strategically distinct.

• Wrote copy for multiple ad variations, balancing brand storytelling and feature-driven clarity

• Crafted messaging that positioned Zola as the modern alternative to traditional wedding planning

• Focused on performance-driven language designed to drive sign-ups and usage

• Shaped copy flow to match pacing, visuals, and platform needs

We developed a multi-spot campaign:

1. Brand-Level Spot
   Introduced Zola as the all-in-one wedding planning destination, emphasizing USPs like registry, invites, and website in one place. Copy was designed to build brand awareness while still driving performance outcomes.

2. Wedding Website Spot
   Focused on Zola’s website feature, highlighting ease of use, personalization, and modern design. Copy was more rational and product-driven, targeting couples looking for a seamless digital planning experience.

By tailoring the tone and messaging, we created a set of ads that worked together as a cohesive campaign while also functioning as testable, standalone assets.We developed a multi-spot campaign:

1. Brand-Level Spot
   Introduced Zola as the all-in-one wedding planning destination, emphasizing USPs like registry, invites, and website in one place. Copy was designed to build brand awareness while still driving performance outcomes.

2. Wedding Website Spot
   Focused on Zola’s website feature, highlighting ease of use, personalization, and modern design. Copy was more rational and product-driven, targeting couples looking for a seamless digital planning experience.

By tailoring the tone and messaging, we created a set of ads that worked together as a cohesive campaign while also functioning as testable, standalone assets.

The campaign provided Zola with a versatile toolkit of ads built from existing materials. The brand-level spot established broad awareness and differentiated Zola, while the feature-specific ad helped drive deeper engagement around one of Zola’s most important offerings.