Kopari
A/B Performance Ads
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Kopari, a clean beauty brand, had existing footage but needed to transform it into effective lower-funnel performance ads. The challenge was to build distinct narratives and copy around pre-shot visuals to test which messaging style drove the strongest conversion and engagement.
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Crafted voiceover scripts and on-screen copy for two ad variations
Developed distinct messaging frameworks: one emotional, one more rational/product-focused
Guided the storytelling to maximize impact from limited footage
Ensured copy and tone aligned with Kopari’s clean, modern brand voice
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We created two A/B test variations:
Version A – Emotional Lifestyle Storytelling
Built around the idea of confidence, self-care, and the emotional benefits of using Kopari products. Messaging leaned into feeling good in your own skin and the brand’s aspirational lifestyle positioning.Version B – Product Benefits & Clarity
Focused on the science and functionality of Kopari’s products. Messaging highlighted key ingredients, clean beauty positioning, and practical benefits, designed to appeal to a more rational decision-making audience.
Both ads were structured for performance and conversion, built to be modular and platform-flexible across social and streaming placements.
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The campaign gave Kopari a pair of lower-funnel, performance-driven ads that extended the life of existing footage. By contrasting emotional storytelling against rational, benefit-driven messaging, Kopari gained valuable insights into which narratives best influenced customer action.