Acorns Testimonials
Acorns “Early” :30
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Acorns wanted a large-scale testimonial campaign that felt authentic and could flex across OTT, YouTube, TikTok, Instagram, and paid social. The project required coordinating six remote shoots across the country and delivering dozens of cutdowns and variations tailored to different platforms and formats.
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Produced the entire campaign end-to-end, from pre-production through delivery
Handled casting and contracts for all participants
Coordinated six remote shoots across multiple states
Managed schedules, budgets, and production logistics
Oversaw the editorial and post-production process, including graphics, color, and finishing
Delivered dozens of cuts optimized for OTT and multiple social platforms
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I managed all pre-production logistics, ensuring testimonial participants were cast, scheduled, and supported across remote locations. During post, I coordinated editors, graphics, and finishing teams to create a library of content designed to perform natively across each platform. Each asset was cut for length, format, and messaging priority, while maintaining consistency in tone and polish.
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The campaign delivered a robust suite of testimonial-driven assets — dozens of cuts optimized for OTT, YouTube, TikTok, Instagram, and paid social. By producing both the shoots and the post pipeline, I ensured Acorns had versatile, authentic, and performance-ready content that reinforced its brand credibility and engaged audiences across channels.