Degree: Social Campaign with Giannis Antetokounmpo

  • VML and Fresh Films partnered with Degree to produce a social-first campaign featuring NBA superstar Giannis Antetokounmpo. The campaign required multiple social assets promoting a special edition product that wasn’t available at the time of the shoot. This meant the post team needed to manage a full editorial process while also delivering a seamless VFX reskin and compositing of the product label — all under tight budget and schedule constraints.

    • Managed the edit, VFX, color correction, audio mix, and delivery

    • Oversaw VFX reskinning and compositing of the unreleased product label

    • Coordinated editors, VFX artists, colorists, and sound teams to keep workflows efficient

    • Maintained communication with stakeholders at VML and Fresh Films

    • Balanced budget, scheduling, and creative revisions throughout post

  • I guided the campaign through a structured edit and post workflow, managing editorial revisions while simultaneously supervising VFX product reskinning. Once picture was locked, I oversaw finishing — including color grading and sound mix — ensuring that every deliverable met Degree’s brand standards and platform specifications.

  • The campaign delivered multiple polished, platform-ready social assets on time and within budget. With flawless product reskinning and clean finishing, the spots gave Degree a professional, credible launch for their Giannis edition product and maximized engagement across social platforms.

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