Degree: Social Campaign with Giannis Antetokounmpo
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VML and Fresh Films partnered with Degree to produce a social-first campaign featuring NBA superstar Giannis Antetokounmpo. The campaign required multiple social assets promoting a special edition product that wasn’t available at the time of the shoot. This meant the post team needed to manage a full editorial process while also delivering a seamless VFX reskin and compositing of the product label — all under tight budget and schedule constraints.
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Managed the edit, VFX, color correction, audio mix, and delivery
Oversaw VFX reskinning and compositing of the unreleased product label
Coordinated editors, VFX artists, colorists, and sound teams to keep workflows efficient
Maintained communication with stakeholders at VML and Fresh Films
Balanced budget, scheduling, and creative revisions throughout post
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I guided the campaign through a structured edit and post workflow, managing editorial revisions while simultaneously supervising VFX product reskinning. Once picture was locked, I oversaw finishing — including color grading and sound mix — ensuring that every deliverable met Degree’s brand standards and platform specifications.
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The campaign delivered multiple polished, platform-ready social assets on time and within budget. With flawless product reskinning and clean finishing, the spots gave Degree a professional, credible launch for their Giannis edition product and maximized engagement across social platforms.