Juicy Fruit

“The Taste Is Gonna Move Ya”

Juicy Fruit needed a campaign that could flex across online video (OLV) and social platforms, requiring a suite of deliverables in multiple sizes and formats. The challenge was to manage the entire post-production process — from offline through finishing — and ensure each variation carried the same fun, youthful energy that defines the Juicy Fruit brand.
- Produced the edit and post from offline through final delivery
- Coordinated editorial, color correction, audio mix, and finishing
- Managed schedules and approvals across multiple deliverables
- Oversaw formatting for different sizes and platform-specific specs
- Kept agency and brand stakeholders aligned throughout post
I built a clear workflow to move the campaign efficiently through editorial, color, audio, and finishing, while managing multiple versions in parallel. Each deliverable was tailored for its platform — from OLV to various social cutdowns — without losing the campaign’s playful tone and consistent visual identity.
The campaign delivered a full suite of OLV and social ads that extended Juicy Fruit’s reach across digital platforms. Careful post-production oversight ensured each asset was polished, on brand, and delivered on schedule in multiple versions and sizes.