Aaron’s “AA Team”

Aaron’s, a leading lease-to-own retailer, launched a campaign that required a large volume of bilingual deliverables in both English and Spanish. With multiple variations across platforms, the project leaned heavily on graphics and VFX. The challenge was to keep post workflows efficient and aligned while ensuring every version met the brand’s quality and messaging standards.

• Oversaw edit, graphics, VFX, and finishing for all deliverables

• Managed English and Spanish workflows, including versioning and timing adjustments

• Coordinated editors, motion designers, VFX artists, and finishing teams

• Maintained schedules and budgets to keep the campaign on track

• Provided regular updates and alignment with agency and brand stakeholders

I structured a multi-version workflow to keep English and Spanish assets aligned while adapting copy, pacing, and graphics to each market. I worked closely with editorial, motion graphics, and VFX teams to ensure seamless integration and visual polish, then oversaw finishing (color + mix) to deliver broadcast and digital-ready quality.

The campaign delivered a suite of bilingual ads that reinforced Aaron’s messaging across both English and Spanish-speaking audiences. By managing the full post pipeline, I ensured consistency, quality, and timely delivery across all campaign assets.