Overstock needed a large-scale brand campaign that would reposition it as a go-to destination for stylish, high-quality home goods. The creative required both a hero TV spot and a holiday variation, with :30s and :15s to extend the campaign across broadcast, streaming, and social.

• Handled casting, contracts, vendors, and crew during production

• Oversaw all shoot logistics to keep everything on schedule and within budget

• Managed the edit, graphics, color, mix, and finishing during post-production

• Coordinated communication across brand, agency, and creative teams

• Delivered multiple versions — including :30s and :15s — for broadcast and digital use

I produced the campaign end-to-end, beginning with pre-production responsibilities like casting and crew management, then carrying it through post. After the shoot, I oversaw editorial, motion graphics, and finishing to ensure consistency and polish. Both the “Get It Done” hero ad and the “Ready for the Holidays” version were cut into :30 and :15 executions, maximizing reach across platforms.

The campaign successfully delivered a suite of broadcast and social-ready spots that repositioned Overstock and extended the impact of a single shoot. By managing production and post under one workflow, I ensured Overstock received multiple polished deliverables on time, on budget, and aligned with its repositioning goals.