Nascar “Fastest Sunday”
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NASCAR needed a fast-turnaround promo for a race at AAA Speedway in Pomona, CA. The project relied on existing footage that had to be cut into a dynamic, high-energy spot, with added motion graphics to capture the excitement of race day. Tight deadlines and multiple stakeholders meant smooth coordination was critical.
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Oversaw the editorial and motion GFX teams
Coordinated communication between Sensis (the ad agency) and our creative team
Managed schedules, feedback, and versioning to keep the project moving
Ensured consistency and polish from edit through final delivery
Kept all stakeholders aligned to meet deadlines for airing/distribution
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I managed the post-production workflow from rough cut through finishing. Working closely with the editor and motion GFX team, I ensured pacing and design matched NASCAR’s energy and brand standards. At the same time, I coordinated between the agency and creative team to keep approvals streamlined and communication clear.
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The promo was delivered on time and on brand, capturing the thrill of NASCAR and driving excitement for the AAA Speedway event. With strong post-production oversight, the project came together smoothly despite the challenges of working with existing footage and multiple stakeholder inputs.