Rocket Mortgage
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Rocket Mortgage launched a campaign requiring deliverables for broadcast, OTT, and social platforms. The project involved adapting creative across multiple formats and specs, with the challenge of ensuring consistency and polish while meeting the demands of a regulated financial brand.
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Oversaw editing, graphics, finishing, and delivery across all formats
Coordinated between the agency’s creative team and our post-production team
Managed schedules, versioning, and approvals for broadcast, OTT, and social cutdowns
Ensured brand, legal, and compliance standards were upheld throughout post
Delivered platform-optimized variations while maintaining consistent creative quality
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I served as the point of connection between agency stakeholders and the post team, managing workflows and ensuring smooth communication. Each deliverable — from broadcast-length spots to OTT ads to short-form social cutdowns — required platform-specific adaptations. I oversaw editorial and finishing to guarantee every version was polished, compliant, and on-brand.
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The campaign delivered a comprehensive suite of broadcast, OTT, and social assets that extended Rocket Mortgage’s reach across platforms. Careful post-production management ensured consistency in tone, creative, and compliance across all deliverables, while keeping the campaign on time and on budget.