AltaMed “Grow Healthy”

AltaMed wanted to create a healthcare campaign that highlighted the importance of family and care across generations. The story required authentic casting to represent a multigenerational household and production that would resonate in both English and Spanish markets. With a budget of over $300K, the campaign demanded careful planning and oversight from production through final delivery.

• Helped oversee physical production, managing logistics and budget

• Handled casting to find a believable multigenerational family

• Coordinated crew and vendors to keep the large-scale shoot on track

• Oversaw editorial, finishing, and VFX during post-production

• Delivered both English and Spanish versions to extend the campaign’s reach

I worked closely with the creative team to ensure the campaign felt authentic across both languages and markets. Casting was central to the story’s emotional impact, so I focused on finding the right family to embody the message. I then oversaw post-production, including VFX work, ensuring seamless integration with the footage and consistent polish across deliverables.

The campaign delivered a suite of bilingual ads that resonated deeply with AltaMed’s audience, emphasizing the importance of family and care at every age. With strong production, VFX, and post oversight, we brought a $300K+ project to life that connected with diverse communities in a meaningful and authentic way.