Thrive Causemetics BEB/LLE
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Thrive Causemetics wanted a campaign that celebrated women and showcased two of their hero products — Liquid Lash Extensions Mascara (LLE) and Brilliant Eye Brightener (BEB). The challenge was to maximize a single shoot day to produce distinct hero ads for each product, along with cutdowns and resized versions for streaming and social platforms.
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Sourced and secured the director for the shoot
Managed talent casting, negotiations, contracts, and payments
Organized the production logistics for a one-day shoot designed to maximize output
Coordinated with crew and vendors across production and post
Oversaw the edit, graphics, color, audio mix, and finishing
Maintained ongoing communication with client stakeholders to ensure creative alignment
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I structured the shoot to capture versatile footage that could be split into two distinct hero ads — one focused on the LLE Mascara, one on the BEB. From that base, I oversaw the creation of multiple cutdowns (:30s, :15s, :06s) and resized versions tailored for OTT, streaming, and social platforms. Throughout production and post, I managed teams, booked vendors, and kept all stakeholders aligned to deliver efficiently and effectively.
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The campaign delivered two polished hero ads and a full library of cutdowns and platform-specific versions, maximizing impact from a single production day. By managing casting, production, and post end-to-end, I ensured Thrive Causemetics had a versatile suite of creative that drove awareness for both products while celebrating diverse, authentic women.