Fortunate to join forces with the incredible creative team at Acorns, where I served as Creative Director, Copywriter, Director, and Producer. Together, we developed a compelling series of remotely shot testimonials that brought real user stories to life. I led creative development and oversaw production and post, ensuring each spot aligned with Acorns’ brand voice and performance goals. The campaign was strategically deployed across broadcast, CTV, TikTok, and paid social—optimized for each platform and built to drive both awareness and action.