Producer, Creative Direction (Copy) for CTV & Social.

I acted as both Producer and Creative Director (Copy) on this digital campaign for Lovevery, focused on performance-driven creative for paid social. Working closely with the brand team, I developed scripts and messaging that reflected Lovevery’s thoughtful, parent-first tone while optimizing for platform-specific engagement. From creative concept through post-production and delivery, I managed timelines, budgets, and cross-functional teams to ensure consistency, efficiency, and clear storytelling across all assets.