Hims

Hims wanted to reach men about its ED medication in a way that was relatable, lighthearted, and non-threatening. The challenge was to address a sensitive topic with empathy and humor while still delivering a conversion-focused message that drove sign-ups and usage.

• Wrote scripts for two animated :30 ads (with :15 cutdowns)

• Crafted messaging that balanced fun, sports-themed storytelling with factual information

• Developed football- and basketball-themed executions to connect with male audiences in an approachable way

• Incorporated heavy CTAs and promo language to drive conversions

• Structured copy to emphasize ease of use and normalize the conversation around ED

I leaned into sports metaphors to create ads that felt entertaining and familiar, lowering the barrier around a sensitive subject. The copy blended humor with straightforward facts, highlighting how common ED is and how easy it is to address with Hims. Each spot ended with a clear, low-funnel CTA and promotional offer to drive immediate action.

The campaign delivered a pair of animated performance ads that were fun, relatable, and effective. By pairing approachable storytelling with strong CTAs, the spots helped Hims engage a hard-to-reach audience and drive conversions for its ED medication.