Hims
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Hims wanted to reach men about its ED medication in a way that was relatable, lighthearted, and non-threatening. The challenge was to address a sensitive topic with empathy and humor while still delivering a conversion-focused message that drove sign-ups and usage.
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Wrote scripts for two animated :30 ads (with :15 cutdowns)
Crafted messaging that balanced fun, sports-themed storytelling with factual information
Developed football- and basketball-themed executions to connect with male audiences in an approachable way
Incorporated heavy CTAs and promo language to drive conversions
Structured copy to emphasize ease of use and normalize the conversation around ED
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I leaned into sports metaphors to create ads that felt entertaining and familiar, lowering the barrier around a sensitive subject. The copy blended humor with straightforward facts, highlighting how common ED is and how easy it is to address with Hims. Each spot ended with a clear, low-funnel CTA and promotional offer to drive immediate action.
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The campaign delivered a pair of animated performance ads that were fun, relatable, and effective. By pairing approachable storytelling with strong CTAs, the spots helped Hims engage a hard-to-reach audience and drive conversions for its ED medication.