Winc Wines

  • Winc Wines needed fresh creative to test in market, but no new shoot was planned. The task was to repurpose existing stills and limited video assets into engaging ads that could highlight the brand’s personality and product offering. The goal was to craft spots that balanced emotional storytelling with rational clarity, helping Winc test which approach resonated more with customers.

    • Developed concepts for two contrasting creative approaches: emotional vs. rational

    • Wrote the voiceover copy to anchor both spots in clear, compelling messaging

    • Guided the use of graphics, UI elements, and website overlays to extend limited assets

    • Shaped the storytelling balance to support both brand building and conversion testing

  • We created two distinct spots from the same set of existing assets:

    1. Emotional Connection
      Framed Winc as a brand built by people who love wine and understand its power to bring people together. Paired heartfelt messaging with lifestyle stills and limited video, reinforced by elegant GFX.

    2. Rational Storytelling
      Focused on the product experience through UI and website graphics. Highlighted ease of ordering, service reliability, and the subscription model, with copy crafted to drive conversion.

    Both variations relied on smart use of graphics and product UI to fill gaps in footage, creating ads that felt purposeful and polished despite asset constraints.

  • Winc gained two modular, testable ads that allowed them to compare emotional brand storytelling against rational product-driven messaging. Both spots extended the value of existing assets, delivering versatile creative that balanced brand awareness and conversion potential.

Project Highlights

  • Two Creative Variations: Emotional storytelling vs. rational performance messaging

  • Asset Repurposing: Built engaging spots from stills, limited video, and custom GFX

  • Copywriting Leadership: Wrote VO copy to unify brand tone and drive clarity

  • UI Integration: Showcased service flow and ease of use through website graphics

  • Testable Campaign: Designed for A/B testing to measure awareness vs. conversion

Previous

LOLA
Next

Lovevery