Lovevery needed a streaming-ready ad that could perform on platforms like Hulu and other OTT channels. The challenge was to build compelling creative without a new shoot, using only existing native content captured by Lovevery users. The goal was to craft messaging that would feel authentic to the brand while delivering the precision and clarity of performance creative.

Wrote the on-screen copy, using the brand’s name as a creative hook: “Love every moment, toy, stage…”
Crafted voiceover copy that used precise, performance-driven language to guide viewers toward action
Balanced brand warmth and authenticity with clear, results-oriented messaging
Collaborated with the edit team to ensure copy flow enhanced pacing and audience engagement

We combined authentic, user-shot content with clean on-screen typography and VO copy to create a spot that felt both genuine and premium. On-screen copy reinforced Lovevery’s name and brand promise in playful, memorable ways, while the voiceover delivered benefit-driven language designed to convert. This mix of authenticity and clarity made the spot effective in a streaming environment where viewers expect both polish and trustworthiness.

Lovevery gained a polished streaming ad that transformed native user content into a high-performing asset. The campaign balanced brand storytelling with direct performance language, helping the brand reach new audiences in premium environments while staying rooted in its authentic community voice.Item description

Lovevery UGC

The Challenge

My Role - Copywriting

The Approach

The Result

Winc Wines

Omax