Omax Health

OMAX, a health and supplement company, needed streaming-ready creative for their Omega-3 fish oil supplement. The goal was to test two distinct approaches — rational and emotional — to see which message would best resonate with audiences. With limited budget and no new shoot, the challenge was to build compelling, high-performing ads entirely from stock footage.

• Shaped the creative vision and guided the aesthetic of all stock footage selections

• Wrote voiceover copy for both emotional and rational ad executions

• Balanced storytelling with regulatory considerations in the health/supplement space

• Directed the overall look and feel to keep the spots cohesive and premium despite budget constraints

• Emotional Execution
  Focused on vitality, family, and living fully. The ad paired lifestyle-driven stock visuals with a warm, inspiring VO script that positioned OMAX Omega-3 as the supplement to help people enjoy more years of health and connection.

• Rational Execution
  Highlighted the science and credibility behind OMAX’s formula. Stock visuals and clean graphics reinforced purity and efficacy, while the VO copy delivered fact-based benefits and a strong conversion-driven CTA.

The campaign delivered two polished, testable ads that helped OMAX expand into streaming platforms. By contrasting emotional and rational messaging, the brand gained valuable insights into what best resonated with their audience. The creative increased both awareness and sales, proving effective even within a limited budget and stock-footage-only production.