Omax Health
“Live More” - Emotional Execution
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OMAX, a health and supplement company, needed streaming-ready creative for their Omega-3 fish oil supplement. The goal was to test two distinct approaches — rational and emotional — to see which message would best resonate with audiences. With limited budget and no new shoot, the challenge was to build compelling, high-performing ads entirely from stock footage.
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Shaped the creative vision and guided the aesthetic of all stock footage selections
Wrote voiceover copy for both emotional and rational ad executions
Balanced storytelling with regulatory considerations in the health/supplement space
Directed the overall look and feel to keep the spots cohesive and premium despite budget constraints
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Emotional Execution
Focused on vitality, family, and living fully. The ad paired lifestyle-driven stock visuals with a warm, inspiring VO script that positioned OMAX Omega-3 as the supplement to help people enjoy more years of health and connection.Rational Execution
Highlighted the science and credibility behind OMAX’s formula. Stock visuals and clean graphics reinforced purity and efficacy, while the VO copy delivered fact-based benefits and a strong conversion-driven CTA.
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The campaign delivered two polished, testable ads that helped OMAX expand into streaming platforms. By contrasting emotional and rational messaging, the brand gained valuable insights into what best resonated with their audience. The creative increased both awareness and sales, proving effective even within a limited budget and stock-footage-only production.
Project Highlights
Built a multi-execution A/B campaign: emotional vs. rational
Stock-only production maximized budget while delivering premium polish
Wrote and shaped two distinct VO scripts for performance testing
Optimized for streaming and OTT placements
Increased awareness and sales despite limited production resources
“Live More” Rational Execution