Overstock needed a holiday campaign that felt authentic and relatable, with creative rooted in UGC-style moments rather than polished broadcast production. To achieve this, the campaign required casting real people across the country, coordinating multiple remote shoots, and managing a streamlined editorial and finishing process to deliver a wide range of holiday assets.

• Handled casting and talent negotiations

• Partnered with the line producer to hire crew and organize a cross-country remote production

• Oversaw the editorial and post-production process, including graphics, color, and finishing

• Negotiated music licenses to ensure the campaign had the right emotional tone while staying on budget

• Coordinated communication across brand, agency, and creative teams

I managed production from the ground up — casting talent who felt authentic and aligned with Overstock’s holiday storytelling, securing crew across multiple regions, and ensuring each remote shoot delivered consistent quality. Once in post, I produced editorial and finishing, balancing the authentic UGC style with polished storytelling. I also handled music negotiations, securing the rights to tracks that underscored the campaign’s warmth and relatability.

The Your Partner in Cheer campaign delivered a suite of holiday spots that resonated across streaming and social platforms. By overseeing casting, production logistics, post, and music, I ensured the campaign was completed on time, on budget, and with the emotional authenticity Overstock wanted to bring to its holiday season.