Overstock
“Your Partner In Cheer”
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Overstock needed a holiday campaign that felt authentic and relatable, with creative rooted in UGC-style moments rather than polished broadcast production. To achieve this, the campaign required casting real people across the country, coordinating multiple remote shoots, and managing a streamlined editorial and finishing process to deliver a wide range of holiday assets.
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Handled casting and talent negotiations
Partnered with the line producer to hire crew and organize a cross-country remote production
Oversaw the editorial and post-production process, including graphics, color, and finishing
Negotiated music licenses to ensure the campaign had the right emotional tone while staying on budget
Coordinated communication across brand, agency, and creative teams
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I managed production from the ground up — casting talent who felt authentic and aligned with Overstock’s holiday storytelling, securing crew across multiple regions, and ensuring each remote shoot delivered consistent quality. Once in post, I produced editorial and finishing, balancing the authentic UGC style with polished storytelling. I also handled music negotiations, securing the rights to tracks that underscored the campaign’s warmth and relatability.
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The Your Partner in Cheer campaign delivered a suite of holiday spots that resonated across streaming and social platforms. By overseeing casting, production logistics, post, and music, I ensured the campaign was completed on time, on budget, and with the emotional authenticity Overstock wanted to bring to its holiday season.